Votorantim Mining Lab
A super interactive Landing Page to announce one of the biggest event for mining
The Mining Lab program was created to support entrepreneurs developing technology-driven innovation for the metals and mining sector. This second edition of the program connects startup initiatives across Brazil, Peru, Chile, Canada, and the United States.
I was responsible for the full visual direction and the creation of a new brand identity. I actively contributed to ideation and content development, and worked closely with the frontend team throughout production, overseeing quality assurance to ensure design consistency and execution.
Because this was a fast-paced project, we had limited time for ideation and relied heavily on insights gathered from the first edition of the program. One of the main challenges was synthesizing a large amount of information into a concise experience, without overwhelming users or increasing bounce rates.
To achieve this, I worked closely with the development team to simplify motion and interaction decisions, ensuring clarity, performance, and focus.
The primary goal was to increase sign-ups by delivering a modern, informative, and fully responsive landing page.
Micro-interactions played a key role in shaping the experience, using subtle motion, hover states, and transitions to guide users through the narrative. These details added feedback and pacing without overwhelming the content, keeping the experience smooth and intentional.
Topic Carousel
"How it works" cards
The visual language was designed to build awareness for the Mining Lab brand while positioning it as a creative and innovative force within the mining sector. The identity symbolizes investment in people and ideas—supporting those who take on complex challenges to develop new solutions and drive meaningful change.
Final logo
